Misbehaving: The Making of Behavioural Economics. Richard Thaler

“A sly and somewhat subversive history of [the economics] profes­sion…engrossing and highly relevant.” The New York Times

“Highly enjoyable…dense with fascinating examples…. It is long past time to replace Econs with Humans, both in theory and in the practice of prediction.” Wall Street Journal

“In Misbehaving, [Thaler] offers a dryly humorous history of the re­volution he helped ignite, as well as a useful (if sometimes challen­ging) primer on its key concepts.” Chicago Tribune

Financial Times and McKinsey Business Book of the Year Shortlist