29 окт. 2015 г.

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

The New York Times bestseller.
 
Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink. In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

"These lessons are worth repeating, and if more companies feel em­boldened to follow Mr. Pink's advice, then so much the better." -Wall Street Journal
"Pink is rapidly acquiring international guru status... He is an engaging writer, who challenges and provokes." -Financial Times

TED-Ed Innovative Educators choice: «the books that changed lives»