29 нояб. 2014 г.

Science Business: The Promise, the Reality, and the Future of Biotech. Gary P. Pisano

Why has the biotechnology industry failed to perform up to expecta­tions despite all its promise? In Science Business, Professor Gary Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals the underlying causes of biotech's problems; he offers the most sophisticated analysis yet on how the in­dustry works. And he provides clear prescriptions for companies, in­vestors, and policymakers seeking ways to improve the industry's per­formance. The payoff? Valuable improvements in health care and a shinier future for human well-being. Named Best Biotech Book in 2007 by strategy+business.